First published in 2005, it was updated and expanded with fresh content in 2015.īlue Ocean Strategy presents a systematic approach to making the competition irrelevant and capture their own blue oceans. This paper aims to give the main guidelines for strategic implementation of blue oceans strategy and how this kind of strategy is a part of turnaround. Action Framework of BOS W.Chan Kim, Renee Mauborgne, Blue Ocean Strategy (2006) 4000 employees + artists worldwide - 1984 73 people Today 3000 employees & 1000 artists - 40 Nationalities & 25 languages 90 Million viewers 200 cities 19 shows across globe estimated annual revenue exceeding US810 million. Chan Kim and published by Harvard Business Review Press in 2005 in PDF format. Download the book Blue Ocean Strategy pdf written by W. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.īased on a study of 150 strategic moves, spanning more than 100 years across 30 industries, the authors, Chan Kim and Renee Mauborgne show that lasting success comes not from battling competitors but from creating “blue oceans” - untapped new market spaces ripe for growth.Įmbraced by organizations and industries worldwide, Blue Ocean Strategy is a global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents. Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant.
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